Pioneers in marketing ; a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action / Edited by John S. Wright and Parks B. Dimsdale, Jr.
| Author/creator | Wright, John Sherman, 1920- |
| Other author | Dimsdale, Parks B. |
| Format | Book |
| Publication Info | Atlanta : Publishing Services Division, School of Business Administration, Georgia State University, 1974. |
| Description | 162 pages ; 22 cm |
| Subjects |
| Contents | McKeon, W. J. Hugh Elmer Agnew.--Cox, R. W. Ralph F. Breyer.--Wingate, J. W. Norris Arthur Brisco.--Westing, J. H. Ralph Starr Butler.--Crossley, A. M. Paul Terry Cherington.--Clewett, R. M. Fred Emerson Clark.--Huegy, H. W. Paul Dulaney Converse.--McNair, M. P. Melvin T. Copeland.--Mehren, G. L. Henry E. Erdman.--Bloomfield, D. Edward A. Filene and Lincoln Filene.--Erdman, H. E. Benjamin Horace Hibbard.--Lucas, D. B. George Burton Hotchkiss.--Engle, N. H. Leverett Samuel Lyon.--Beckman, T. N. Harold H. Maynard.--Grether, E. T. Edwin Griswold Nourse.--Duncan, D. J. Paul Henry Nystrom.--Alderson, W. Charles Coolidge Parlin.--Jacobs, L. W. Stanley, B. Resor.--Rockwood, P. E. Clarence Saunders.--Sandage, C. H. Walter Dill Scott.--Copeland, M. T. Arch W. Shaw.--Borden, N. H. Daniel Starch.--Cunningham, R. M. Harry R. Tosdal.--Grether, E. T. Roland Snow Vaile.--Cowan, D. R. G. Louis D. H. Weld.--Bibliography (p. 159-160) |
| LCCN | 73620235 |
| ISBN | 0884060160 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.1 .W74 | ✔ Available | Place Hold |