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LEADER 01254cam 2200349 a 4500

001 ocm34772403;

003 OCoLC;

005 20141212123145.0;

008 960516s1997 caua b 001 0 eng ;

010 a| 96025184;

020 a| 0803972458 (alk. paper);

020 a| 0803972466 (pbk. : alk. paper);

035 a| (Sirsi) o34772403;

035 a| (OCoLC)34772403;

049 a| EREE;

050 00 a| HF5822b| .M415 1997;

082 00 a| 659.1/0422| 20;

100 1 a| Messaris, Paul.=| ^A326495;

245 10 a| Visual persuasion :b| the role of images in advertising /c| Paul Messaris.;

300 a| xxii, 297 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 275-288) and index.;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Visual communication.=| ^A145199;

650 0 a| Commercial art.=| ^A39644;

596 a| 1;

998 a| 609162;

999 a| HF5822 .M415 1997w| LCc| 1i| 30372009841161d| 5/6/2009e| 10/21/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 9q| 1r| Ys| Yt| JGESBKu| 2/21/1997x| BOOKz| JSTACKSo| .STAFF. 0;

Visual persuasion : the role of images in advertising / Paul Messaris.

Author/creator	Messaris, Paul
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©1997.
Description	xxii, 297 pages : illustrations ; 24 cm
Subjects	Advertising--Psychological aspects. Visual communication. Commercial art.

Bibliography note	Includes bibliographical references (p. 275-288) and index.
LCCN	96025184
ISBN	0803972458 (alk. paper)
ISBN	0803972466 (pbk. : alk. paper)

Visual persuasion : the role of images in advertising / Paul Messaris.

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