Basics of Licensing How to Use Entertainment, Brand and Sports Licenses to Generate Profit
| Author/creator | Battersby, Greg Author |
| Other author | Simon,Danny Author |
| Format | Electronic |
| Edition | 2012th ed. |
| Publication Info | Norwalk : Kent Communications, Limited Chicago : Independent Publishers Group [Distributor] |
| Description | 242 p. ill 08.250 x 05.500 in. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Series | Basics of Licensing Ser. |
| Summary | Annotation The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more. In addition to the core commentary, this edition also features new administrative templates and licensing form agreements derived from actual transactions, tailored specifically for the licensee. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780983096313 |
| ISBN | 0983096317 (Trade Paper) Active Record |
| Standard identifier# | 9780983096313 |
| Stock number | 00076504 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |