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007 cr n ;

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010 a| 2013002693;

020 a| 9781472507389 (hardcover : alk. paper);

020 a| 147250738X (hardcover : alk. paper);

035 a| (WaSeSS)ssj0000950901;

040 a| DLCb| engc| DLCd| WaSeSS;

042 a| pcc;

043 a| e-uk---;

049 a| EREEa| NEHH;

050 00 a| HD59.6.G7b| W43 2013;

082 00 a| 659.2/852| 23;

100 1 a| Whannel, Garry.=| ^A422215;

245 14 a| The trojan horseh| [electronic resource] :b| the growth of commercial sponsorship /c| by Deborah Philips and Garry Whannel.;

260 a| New York, NY :b| Bloomsbury,c| 2013.;

300 a| 278 pages ;c| 25 cm.;

504 a| Includes bibliographical references (pages 257-268) and index.;

505 0 a| The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Corporate sponsorshipz| Great Britainx| History.=| ^A250358;

650 0 a| Corporate sponsorshipx| History.=| ^A250358;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Philips, Deborah,d| 1954-=| ^A408166;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=6627426;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6156084;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6156084-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 6/16/2023x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6156084-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 6/16/2023x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6156084-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 6/16/2023x| EBOOKz| JERESOURCE;

The trojan horse the growth of commercial sponsorship / by Deborah Philips and Garry Whannel.

Author/creator	Whannel, Garry
Other author	Philips, Deborah, 1954-
Format	Electronic
Publication Info	New York, NY : Bloomsbury, 2013.
Description	278 pages ; 25 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Corporate sponsorship--Great Britain. --History. Corporate sponsorship--History.

Contents	The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
Bibliography note	Includes bibliographical references (pages 257-268) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013002693
ISBN	9781472507389 (hardcover : alk. paper)
ISBN	147250738X (hardcover : alk. paper)

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The trojan horse the growth of commercial sponsorship / by Deborah Philips and Garry Whannel.

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