The laws of choice : predicting customer behavior / Eric Marder.
| Author/creator | Marder, Eric, 1925- |
| Format | Book |
| Publication Info | New York : Free Press, ©1997. |
| Description | xvi, 448 pages : illustrations ; 24 cm |
| Subjects |
| General note | Includes index. |
| LCCN | 97007041 |
| ISBN | 0684835452 |