Motigraphics The Analysis and Measurement of Human Motivations in Marketing
| Author/creator | Maddock, Richard C. Author |
| Format | Electronic |
| Publication Info | Quorum Books [Imprint] Portsmouth : Greenwood Publishing Group, Incorporated Santa Barbara : ABC-CLIO, LLC [Distributor] |
| Description | 320 p. ill 24.100 x 016.200 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation "Motigraphics, the measurement of motives, is the natural complement to demographics and psychographics. Demographies and psychographics tell us the what, when, where, and how of consumer behavior. Motigraphics tells us the why. This is an important tool because it is the strength of a motivation that allows market researchers to determine how much equity a brand might have. It allows them to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Maddock show how to measure motives but he also helps marketing and advertising professionals assess the amount of emotion involved in a product or service. For psychologists, marketers, and advertising and sales professionals."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 99027546 |
| ISBN | 9781567202847 |
| ISBN | 1567202845 (Trade Cloth) Active Record |
| Standard identifier# | 9781567202847 |
| Stock number | Q284 00011167 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |