The psychology of design creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.

Other author Batra, Rajeev.
Other author Seifert, Colleen M.
Other author Brei, Diann.
Format Electronic
Publication InfoNew York : Routledge, 2016.
Descriptionxxi, 354 pages : illustrations ; 24 cm
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2015004477
ISBN9780765647597 (cloth : alk. paper)
ISBN9780765647603 (pbk. : alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available