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LEADER 02952cam 2200469 i 4500

001 on1379443887;

003 OCoLC;

005 20230810085527.3;

008 230512s2023 sz b 001 0 eng d;

020 a| 9783031265488;

020 a| 3031265483q| hardcover;

020 z| 9783031265495q| electronic book;

035 a| (Sirsi) o1379443887;

035 a| (OCoLC)1379443887;

050 4 a| E185.8b| .B35 2023;

082 04 a| 331.63960732| 23;

100 1 a| Ball, Jared A.,e| author.1| https://isni.org/isni/0000000140571762=| ^A1140900;

245 14 a| The myth and propaganda of Black buying power :b| media, race, economics /c| Jared A. Ball.;

250 a| Second edition.;

264 1 a| Cham, Switzerland :b| Palgrave Macmillan, an imprint of Springer Nature Switzerland,c| [2023];

300 a| xix, 133 pages ;c| 22 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Palgrave pivot;

504 a| Includes bibliographical references and index.;

520 a| "The second edition of this Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while "buying power" is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. A new foreword by Dr. Darrick Hamilton, Henry Cohen Professor of Economics and Urban Policy at the New School (in New York, USA), and a new chapter on cryptocurrencies are included in this new edition." --c| Provided by publisher.;

650 0 a| African Americansx| Economic conditions.=| ^A19211;

650 0 a| African Americansx| Social conditions.=| ^A4266;

650 0 a| African American consumers.=| ^A426314;

650 7 a| African American consumers.2| fast0| (OCoLC)fst00799120;

650 7 a| African Americansx| Economic conditions.2| fast0| (OCoLC)fst00799599;

650 7 a| African Americansx| Social conditions.2| fast0| (OCoLC)fst00799698;

776 08 i| ebook version :z| 9783031265495;

830 0 a| Palgrave pivot.=| ^A1145022;

949 a| Order on Demandw| ASISh| JOYNER219;

960 o| 1s| 44.99u| JHISz| USD;

961 f| DMDm| 138099;

596 a| 1;

998 a| 6219066;

999 a| ORDER ON DEMANDw| ASISc| 1i| 6219066-1001l| JYBPDDAPm| JOYNERr| Ys| Yt| JYBPDDAPUu| 8/16/2023;

The myth and propaganda of Black buying power media, race, economics / Jared A. Ball.

Author/creator	Ball, Jared A. author.
Format	Book
Edition	Second edition.
Publication	Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2023]
Description	xix, 133 pages ; 22 cm.
Subjects	African Americans--Economic conditions. African Americans--Social conditions. African American consumers.

Series	Palgrave pivot Palgrave pivot. ^A1145022
Abstract	"The second edition of this Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while "buying power" is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. A new foreword by Dr. Darrick Hamilton, Henry Cohen Professor of Economics and Urban Policy at the New School (in New York, USA), and a new chapter on cryptocurrencies are included in this new edition." -- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Issued in other form	ebook version : 9783031265495
ISBN	9783031265488
ISBN	3031265483 hardcover
ISBN	electronic book

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