The cultural dimension of global business / Gary P. Ferraro and Elizabeth K. Briody.

Author/creator Ferraro, Gary P. author.
Other author Briody, Elizabeth Kathleen, author.
Format Book
EditionEighth edition.
PublicationAbingdon, Oxon ; New York, NY : Routledge, 2017.
Copyright Date©2017
Descriptionxxiv, 329 pages ; 25 cm
Subjects

Contents 1. Cultural anthropology and global business -- 2. Lenses for understanding culture and cultural differences -- 3. Communicating across cultures: the nonverbal dimension -- 4. Communicating across cultures: languages -- 5. Negotiating across cultures -- 6. Partnering across cultures -- 7. Cultural transformation -- 8. Consumers -- 9. Global leadership -- 10. The expatriate assignment.
Abstract Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.
Bibliography noteIncludes bibliographical references and index.
Issued in other formOnline version: Ferraro, Gary P. Cultural dimension of global business. Eighth edition. Abingdon, Oxon ; New York, NY : Routledge, 2017 9781315411019
LCCN 2016047798
ISBN9781138632455 (hardcover ; alkaline paper)
ISBN1138632457 (hardcover ; alkaline paper)
ISBN9781138202290 (paperback ; alkaline paper)
ISBN1138202290 (paperback ; alkaline paper)
ISBN(electronic book)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD2755.5 .F48 2017 ✔ Available Place Hold