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001 on1153666011;

003 OCoLC;

005 20240430153515.0;

008 200514s2021 nyua e b 001 0 eng d;

010 a| 2020938668;

019 a| 1240206075a| 1245263617a| 1383688827a| 1402293028;

020 a| 9780316457330q| (hardcover);

020 a| 0316457337q| (hardcover);

029 1 a| AU@b| 000068548377;

035 a| (Sirsi) o1153666011;

042 a| lccopycat;

049 a| EREE;

050 00 a| HM831b| .C37 2021;

082 04 a| 303.42| 23;

100 1 a| Centola, Damon,e| author.=| ^A1467327;

245 10 a| Change :b| how to make big things happen /c| Damon Centola.;

250 a| First edition.;

300 a| viii, 343 pages :b| illustration ;c| 25 cm;

336 a| textb| txt2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

385 a| Adult2| marctarget;

520 a| "When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap.;

520 a| Lays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world.;

504 a| Includes bibliographical references (pages 305-334) and index.;

505 0 a| Preface -- Introduction -- Part I: Pervasive myths that prevent change -- The myth of the influencer: The (un)popularity paradox -- The myth of virality: The unexpected weakness of weak ties -- The myth of stickiness: Why great innovations fail -- Part II: The changemaker's playbook -- How change happens: The discovery of complex contagions -- Complex contagion in action: Memes, bots, and political change -- Contagion infrastructure: The importance of wide bridges -- The principle of relevance: The power of people like us and unlike us -- Part III: The 25 percent tipping point -- In search of a new normal -- Wittgenstein, #MeToo, and the secret of cultural change -- The blind spot in the mind's "I": Unexpected triggers for tipping points -- Part IV: Discord, disruption, and discovery -- Optimizing innovation: Social networks for discovery -- Bias, belief, and the willingness to change -- The seven fundamental strategies for change.;

650 0 a| Social change.=| ^A586;

650 0 a| Change (Psychology)=| ^A29461;

650 0 a| Belief change.=| ^A1194608;

650 0 a| Human behavior.=| ^A1385;

650 7 a| human behavior.2| aat0| (CStmoGRI)aat300055168;

650 7 a| Human behavior.2| fast0| (OCoLC)fst00962811;

650 7 a| Change (Psychology)2| fast0| (OCoLC)fst00852062;

650 7 a| Belief change.2| fast0| (OCoLC)fst01739295;

650 7 a| Social change.2| fast0| (OCoLC)fst01122310;

758 i| has work:a| Change (Text)1| https://id.oclc.org/worldcat/entity/E39PCGh4G7BjBg3W67HBktdtPP4| https://id.oclc.org/worldcat/ontology/hasWork;

938 a| YBP Library Servicesb| YANKn| 16756593;

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949 a| HM831 .C37 2021h| JOYNER48o| jssbi| 30372017734499;

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999 a| HM831 .C37 2021w| LCc| 1i| 30372017734499d| 5/31/2024e| 5/1/2024l| JGESm| JOYNERq| 1r| Ys| Yt| JGESBKu| 4/30/2024x| BOOKz| JSTACKSo| .STAFF. jssb;

Change : how to make big things happen / Damon Centola.

Author/creator	Centola, Damon author.
Format	Book
Edition	First edition.
Publication	New York ; Boston ; London : Little, Brown Spark, [2021]
Copyright Date	©2021
Description	viii, 343 pages : illustration ; 25 cm
Subjects	Social change. Change (Psychology) Belief change. Human behavior.

Contents	Preface -- Introduction -- Part I: Pervasive myths that prevent change -- The myth of the influencer: The (un)popularity paradox -- The myth of virality: The unexpected weakness of weak ties -- The myth of stickiness: Why great innovations fail -- Part II: The changemaker's playbook -- How change happens: The discovery of complex contagions -- Complex contagion in action: Memes, bots, and political change -- Contagion infrastructure: The importance of wide bridges -- The principle of relevance: The power of people like us and unlike us -- Part III: The 25 percent tipping point -- In search of a new normal -- Wittgenstein, #MeToo, and the secret of cultural change -- The blind spot in the mind's "I": Unexpected triggers for tipping points -- Part IV: Discord, disruption, and discovery -- Optimizing innovation: Social networks for discovery -- Bias, belief, and the willingness to change -- The seven fundamental strategies for change.
Abstract	"When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap.
Abstract	Lays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world.
Bibliography note	Includes bibliographical references (pages 305-334) and index.
LCCN	2020938668
ISBN	9780316457330 (hardcover)
ISBN	0316457337 (hardcover)

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Change : how to make big things happen / Damon Centola.

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