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020 a| 9781118770788 (epub);

020 a| 9781118770856 (ebook);

020 z| 9781118770771 (hardback : alk. paper);

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245 00 a| Open innovationh| [electronic resource] :b| new product development essentials from the PDMA /c| edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin.;

260 a| Hoboken, NJ :b| Wiley,c| 2014.;

300 a| 1 online resource.;

500 a| Includes index.;

506 a| Available only to authorized users.;

520 a| "A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth"--c| Provided by publisher.;

520 a| "The goal of this book is to gather a collection of Open Innovation tools and package them in a way that is digestible and actionable by thoughtful practitioners"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| New productsx| Management.=| ^A86097;

650 0 a| Product management.=| ^A17217;

650 7 a| BUSINESS & ECONOMICS / Management Science.2| bisacsh;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Noble, Charles.=| ^A1268724;

700 1 a| Griffin, Abbie.=| ^A1141326;

700 1 a| Durmusoglu, Serdar.=| ^A1283829;

776 08 i| Print version:t| Open innovationd| Hoboken : Wiley, 2014z| 9781118770771w| (DLC) 2014018425;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1791960;

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Open innovation new product development essentials from the PDMA / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin.

Other author	Noble, Charles.
Other author	Griffin, Abbie.
Other author	Durmusoglu, Serdar.
Format	Electronic
Publication Info	Hoboken, NJ : Wiley, 2014.
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	New products--Management. Product management.

Abstract	"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth"-- Provided by publisher.
Abstract	"The goal of this book is to gather a collection of Open Innovation tools and package them in a way that is digestible and actionable by thoughtful practitioners"-- Provided by publisher.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Open innovation Hoboken : Wiley, 2014 9781118770771
Genre/form	Electronic books.
LCCN	2014035656
ISBN	9781118770788 (epub)
ISBN	9781118770856 (ebook)

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Open innovation new product development essentials from the PDMA / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin.

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