Elevating the school library : building positive perceptions through brand behavior / Susan D. Ballard and Sara Kelly Johns.

Author/creator Ballard, Susan D. author.
Other author Johns, Sara Kelly, author.
Other author ALA Editions (Firm), publisher.
Other author American Association of School Librarians, publisher.
Format Book
PublicationChicago : ALA Editions : AASL, 2024.
Copyright Date©2024
Descriptionxi, 170 pages : illustrations ; 26 cm
Subjects
School libraries--United States. --Administration.
School libraries--United States. --Marketing.
School libraries--Public relations. --United States.
Branding (Marketing)

Contents Brand or Brand Behavior? -- Lessons from the Business World -- Development of a Service Culture -- School Library Brand vs. Personal Brand -- Observation, Data, and Action -- Identifying and Overcoming Barriers -- Extreme Makeover -- Communications Plan -- Appendix A. School Library Branding Persona Template -- Appendix B. Checklist for School Libraries -- Appendix C. Budget Framework Worksheet -- Appendix D. Recommended Reading -- Glossary.
Abstract "A focused exploration of the importance of developing the school library brand in alignment with the AASL Standards, this book emphasizes brand behavior to assist the school librarian in demonstrating the value of the school library and the role of the school librarian"-- Provided by publisher.
Bibliography noteIncludes bibliographical references (pages 149-154) and index.
LCCN 2023016484
ISBN9780838938706 (paperback)
ISBN0838938701 (paperback)