Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.

Other author Heilbrunn, Jeffrey.
Other author American Marketing Association.
Format Book
Publication InfoChicago : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, ©1995.
Descriptionx, 348 pages : illustrations ; 24 cm
Subjects
Marketing--Encyclopedias.

Variant title American Marketing Assocication marketing encyclopedia
Spine title AMA marketing encyclopedia
Contents New product innovation : new approaches for the new marketplace / Thomas D. Kuczmarski -- Mass customization : an emerging model for emerging markets / B. Joseph Pine II -- Strategies for making green a competitive edge / Jacquelyn A. Ottman -- Enviropreneurial marketing / P. Rajan Varadarajan -- Meeting the supervalue challenge / Philip Kotler -- Creativity in marketing / Arthur B. VanGundy -- Brainwriting : what to do when there's not a cloud in the brainstorming sky / Greg Goodman -- The future of positioning / Jack Trout and Al Ries -- The new role of public relations and marketing / Harold A. Bergen -- Crisis management : Getting it right when "things" go wrong / Alan K. Leahigh -- 800 service : the next 25 years / Shaun P. Gilmore -- Electronic marketing 2000 / Cecil C. Hoge, Sr. -- Proactive servicing for competitive advantage / Richard J. Chvala -- The hierarchy of customer satisfaction / Michael Herrington -- Perception is still all there is : getting the customer in focus / Allen R. Paison and Jeffrey W. Marr -- Internal marketing : building customer satisfaction from the inside out / Sybil F. Stershic -- Service blueprinting / G. Lynn Shostack -- Channel management 2000 / John T. Mentzer -- Wholesaling : new ways of selling, new forces and challenges / Adel I. El-Ansary -- Export/import marketing : lessons for domestic markets / Michael R. Czinkota -- List management : what it is, what it's not / Ken Bieschke -- Professional selling for the year 2000 : forces and trends / Gregg Baron -- Collaborative selling : the future of the sales process / Tony Alessandra -- Business marketing 2000 : the marketing millennium flowers / Bob Donath -- Telemarketing / Steven F. Walker -- Marketing strategy : setting the course for the new century / Larry G. Chiagouris -- Winning the marketing war / Gerald A. Michaelson -- The new marketing strategy : enhancing the future / J. Raymond Lewis -- Category management : a marketing concept for changing times / Doug Adams -- The many views of integrated marketing communications / Don E. Schultz -- Aftermarketing : the importance of retention marketing / Tarry G. Vavra -- Frequency marketing : making the most of your customer base / Richard G. Barlow -- Marketing training beyond 2000 / Richard J. Chvala -- Ethics builds trust in marketing relationships / O.C. Ferrell -- Improving marketing productivity / Jagdish N. Sheth and Rajendra Sisodia -- Tapping the mature market / Robert S. Menchin -- The moving target : a guide to reaching the women's market / Rena Bartos -- Technology marketing grows up / Kate Bertrand -- Sports marketing / Howard Schlossberg -- Yield management : a strategic tool for the travel industry / Barry Smith -- Electric utility marketing / Jerry J. Neal -- The changing seasons of marketing / Judith Waldrop -- Efficient consumer response : retailers' new competitive weapon / Doug Adams -- Multivariate statistics / Gary M. Mullet -- Marketing dialects / Frank V. Cespedes --Quality management in marketing / Philip B. Crosby -- Quality function deployment / John R. Hauser -- ISO 9000 / Harold J. Streudel and Michael V. Scherman -- Zero-defect marketing systems / Allan J. Magrath -- Benchmarking / C. Jackson Grayson, Jr.
Local noteLittle-304977--305131010585W
General noteAt head of title: American Marketing Association
Bibliography noteIncludes bibliographical references and index.
LCCN 94017747
ISBN0844235938

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415 .M2982 1995 ✔ Available Place Hold