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LEADER 02047cam 2200349 a 4500

001 ocm36023984;

003 OCoLC;

005 20141212125003.0;

008 961125s1997 ctua b 001 0 eng ;

010 a| 96046713;

020 a| 1567200729 (alk. paper);

035 a| (Sirsi) o36023984;

035 a| (OCoLC)36023984;

049 a| EREE;

050 00 a| HF5415.32b| .E527 1997;

082 00 a| 658.8/34/086212| 21;

245 04 a| The emerging high-tech consumer :b| a market profile and marketing strategy implications /c| edited by Allan C. Reddy.;

260 a| Westport, Conn. :b| Quorum Books,c| 1997.;

300 a| xii, 160 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [145]-152) and indexes.;

505 0 a| High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.;

650 0 a| Affluent consumers.=| ^A391462;

650 0 a| High technologyx| Marketing.=| ^A166869;

650 0 a| Internet.=| ^A301092;

700 1 a| Reddy, Allan C.=| ^A325988;

596 a| 1;

998 a| 626124;

999 a| HF5415.32 .E527 1997w| LCc| 1i| 30372009700987d| 5/6/2009e| 10/18/2002f| 3/27/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 2/26/1998x| BOOKz| JSTACKSo| .STAFF. 0;

The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy.

Other author	Reddy, Allan C.
Format	Book
Publication Info	Westport, Conn. : Quorum Books, 1997.
Description	xii, 160 pages : illustrations ; 24 cm
Subjects	Affluent consumers. High technology--Marketing. Internet.

Contents	High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.
Bibliography note	Includes bibliographical references (p. [145]-152) and indexes.
LCCN	96046713
ISBN	1567200729 (alk. paper)

The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy.

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