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010 a| 2018018972;

020 a| 9781785339233 (hardback : alk. paper);

020 a| 9781785339240 ebook;

035 a| (WaSeSS)ssj0002034580;

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049 a| EREEa| NEHH;

050 00 a| JZ1305b| .N339 2018;

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245 00 a| Nation branding in modern historyh| [electronic resource] /c| edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will.;

260 a| New York :b| Berghahn Books,c| 2018.;

300 a| x, 290 pages :b| illustrations ;c| 24 cm.;

490 0 a| Explorations in culture and international history series ;v| Volume 9;

504 a| Includes bibliographical references and index.;

505 0 a| PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Cultural diplomacyx| Historyv| Case studies.=| ^A1181526;

650 0 a| Place marketingx| Political aspectsz| Case studies.=| ^A522903;

650 0 a| National characteristicsx| Political aspectsz| Case studies.=| ^A21300;

650 0 a| Branding (Marketing)x| Political aspectsv| Case studies.=| ^A755863;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Viktorin, Carolin.=| ^A1363642;

700 1 a| Gienow-Hecht, Jessica C. E.,d| 1964-=| ^A418437;

700 1 a| Estner, Annika.=| ^A1363643;

700 1 a| Will, Marcel K.=| ^A1363644;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=5489306;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6300204-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/19/2024x| EBOOKz| JERESOURCE;

Nation branding in modern history / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will.

Format	Electronic
Publication Info	New York : Berghahn Books, 2018.
Description	x, 290 pages : illustrations ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Cultural diplomacy--History. --Case studies. Place marketing--Political aspects. --Case studies. National characteristics--Political aspects. --Case studies. Branding (Marketing)--Political aspects. --Case studies.

Other author/creator	Viktorin, Carolin.
Other author/creator	Gienow-Hecht, Jessica C. E., 1964-
Other author/creator	Estner, Annika.
Other author/creator	Will, Marcel K.
Series	Explorations in culture and international history series ; Volume 9
Contents	PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2018018972
ISBN	9781785339233 (hardback : alk. paper)
ISBN	9781785339240 ebook

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Nation branding in modern history / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will.

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