New technologies and branding / Philippe Sachetti, Thibaud Zuppinger.
| Author/creator | Sachetti, Philippe, 1958- |
| Other author | Zuppinger, Thibaud. |
| Format | Electronic |
| Publication Info | London : Wiley-ISTE, 2018. |
| Description | xvii, 186 pages : illustrations ; 25 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Innovation, Entrepreneurship, Management Series Innovation and Technology Set ; volume 4 |
| Summary | Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Issued in other form | Ebook version : 9781119510550 |
| Genre/form | Electronic books. |
| LCCN | 2017962519 |
| ISBN | 9781786301970 (hbk.) |
| ISBN | 1786301970 |
| ISBN | (ePub ebook) |
| ISBN | (PDF ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |