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LEADER 01358cam 2200385 a 4500

001 ocm37300598;

003 OCoLC;

005 20141212125451.0;

008 970612s1998 nyua 001 0 eng ;

010 a| 97024519;

020 a| 0471174696 (cloth : alk. paper);

035 a| (Sirsi) o37300598;

035 a| (OCoLC)37300598;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5813.U6b| B595 1998;

082 00 a| 659.1/09732| 21;

100 1 a| Bond, Jonathan,d| 1957-=| ^A395276;

245 10 a| Under the radar :b| talking to today's cynical consumer /c| Jonathan Bond, Richard Kirshenbaum.;

300 a| xxiii, 226 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Adweek magazine series;

500 a| Includes index.;

650 0 a| Advertisingz| United States.=| ^A8788;

650 0 a| Advertising campaignsz| United States.=| ^A214716;

650 0 a| Advertising agenciesz| United States.=| ^A69477;

700 1 a| Kirshenbaum, Richard,d| 1961-=| ^A395277;

830 0 a| Adweek magazine series.?| UNAUTHORIZED;

596 a| 1;

998 a| 630679;

999 a| HF5813.U6 B595 1998w| LCc| 1i| 30372010015821d| 5/6/2009f| 1/30/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 5/18/1998x| BOOKz| JSTACKSo| .STAFF. 0;

Under the radar : talking to today's cynical consumer / Jonathan Bond, Richard Kirshenbaum.

Author/creator	Bond, Jonathan, 1957-
Other author	Kirshenbaum, Richard, 1961-
Format	Book
Publication Info	New York : Wiley, ©1998.
Description	xxiii, 226 pages : illustrations ; 24 cm.
Subjects	Advertising--United States. Advertising campaigns--United States. Advertising agencies--United States.

Series	Adweek magazine series Adweek magazine series. UNAUTHORIZED
General note	Includes index.
LCCN	97024519
ISBN	0471174696 (cloth : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5813.U6 B595 1998	✔ Available	Place Hold

Under the radar : talking to today's cynical consumer / Jonathan Bond, Richard Kirshenbaum.

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