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001 ocm37426332;

003 OCoLC;

005 20141212125801.0;

008 970729s1998 nyuabf b 001 0 eng ;

010 a| 97030942;

020 a| 0471592889 (alk. paper);

035 a| (Sirsi) o37426332;

035 a| (OCoLC)37426332;

049 a| EREE;

050 00 a| HF1416b| .K68 1998;

082 00 a| 658.8/482| 21;

100 1 a| Kotabe, Masaaki.=| ^A296005;

245 10 a| Global marketing management /c| Masaaki Kotabe, Kristiaan Helsen.;

300 a| xxii, 712 pages, 12 unnumbered pages of plates :b| illustrations, maps (some color) ;c| 27 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes 6 p. index errata.;

504 a| Includes bibliographical references and indexes.;

650 0 a| Export marketingx| Management.=| ^A182391;

650 0 a| International business enterprisesx| Management.=| ^A72346;

700 1 a| Helsen, Kristiaan.=| ^A401625;

596 a| 1;

998 a| 633611;

999 a| HF1416 .K68 1998w| LCc| 1i| 30372009761559d| 5/6/2009e| 12/11/2006f| 3/25/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 7/27/1998x| BOOKz| JSTACKSo| .STAFF. 0;

Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

Author/creator	Kotabe, Masaaki
Other author	Helsen, Kristiaan.
Format	Book
Publication Info	New York : John Wiley, ©1998.
Description	xxii, 712 pages, 12 unnumbered pages of plates : illustrations, maps (some color) ; 27 cm
Subjects	Export marketing--Management. International business enterprises--Management.

General note	Includes 6 p. index errata.
Bibliography note	Includes bibliographical references and indexes.
LCCN	97030942
ISBN	0471592889 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF1416 .K68 1998	✔ Available	Place Hold

Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

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