Tools

LEADER 02025cam 2200373 a 4500

001 ocm37863640;

003 OCoLC;

005 20141212125834.0;

008 971222s1998 txua b 001 0 eng ;

010 a| 97074497;

020 a| 0030248116;

035 a| (Sirsi) o37863640;

035 a| (OCoLC)37863640;

049 a| EREE;

050 00 a| HF5415b| .A747 1998;

082 00 a| 658.8/022| 21;

100 1 a| Assael, Henry.=| ^A215899;

245 10 a| Marketing /c| Henry Assael.;

300 a| 1 volume (various pagings) :b| color illustrations ;c| 28 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Dryden Press series in marketing;

500 a| "Portions of this work were published in previous editions"--T.p. verso.;

504 a| Includes bibliographical references and indexes.;

505 0 a| Framework of marketing -- Identifying and targeting market segments -- Developing new products -- Managing brands over the product life cycle -- Marketing services by profit and nonprofit firms -- Distributing products and services -- Retailing -- Promotional mix, sales promotions, and publicity -- Advertising -- Pricing influences and strategies.;

520 a| The chapters form the core of the book and represent the key areas of product, distribution, promotion and price.... The integration of concepts and applications in a student-friendly manner is the focus of this book. Marketing concepts are introduced in a process approach in which marketing is described as a series of processes, market segmentation, new-product development, promotional decisions, and so forth. -Pref.;

650 0 a| Marketing.=| ^A16179;

830 0 a| Dryden Press series in marketing.=| ^A402118;

596 a| 1;

998 a| 634162;

999 a| HF5415 .A747 1998w| LCc| 1i| 30372009755387d| 9/12/2017e| 8/27/2017f| 3/27/2009g| 1l| JGESm| JOYNERn| 2q| 1r| Ys| Yt| JGESBKu| 8/6/1998x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing / Henry Assael.

Author/creator	Assael, Henry
Format	Book
Publication Info	Forth Worth : Dryden Press, ©1998.
Description	1 volume (various pagings) : color illustrations ; 28 cm.
Subjects	Marketing.

Series	Dryden Press series in marketing Dryden Press series in marketing. ^A402118
Contents	Framework of marketing -- Identifying and targeting market segments -- Developing new products -- Managing brands over the product life cycle -- Marketing services by profit and nonprofit firms -- Distributing products and services -- Retailing -- Promotional mix, sales promotions, and publicity -- Advertising -- Pricing influences and strategies.
Abstract	The chapters form the core of the book and represent the key areas of product, distribution, promotion and price.... The integration of concepts and applications in a student-friendly manner is the focus of this book. Marketing concepts are introduced in a process approach in which marketing is described as a series of processes, market segmentation, new-product development, promotional decisions, and so forth. -Pref.
General note	"Portions of this work were published in previous editions"--T.p. verso.
Bibliography note	Includes bibliographical references and indexes.
LCCN	97074497
ISBN	0030248116

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .A747 1998	✔ Available	Place Hold

Marketing / Henry Assael.

Click here for more information about this title

Availability