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001 ocm37902406;

003 OCoLC;

005 20141212130015.0;

008 971029s1998 nyuaf 000 0beng ;

010 a| 97045083;

020 a| 0517704358 (alk. paper);

035 a| (Sirsi) o37902406;

035 a| (OCoLC)37902406;

043 a| n-us---;

049 a| EREE;

050 00 a| HM263b| .T94 1998;

082 00 a| 659.22| 21;

100 1 a| Tye, Larry.=| ^A403201;

245 14 a| The father of spin :b| Edward L. Bernays & the birth of public relations /c| Larry Tye.;

246 30 a| Edward L. Bernays & the birth of public relations;

246 30 a| Edward L. Bernays and the birth of public relations;

250 a| 1st ed.;

260 a| New York :b| Crown Publishers,c| 1998.;

300 a| xi, 306 pages, 16 unnumbered pages of plates :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

505 00 g| ch. 1.t| Starting with symbols --g| ch. 2.t| Lighting up America --g| ch. 3.t| Big think --g| ch. 4.t| Setting the spin --g| ch. 5.t| Rationale for a profession --g| ch. 6.t| Getting personal --g| ch. 7.t| At the office --g| ch. 8.t| Going to war --g| ch. 9.t| Uncle Sigi --g| ch. 10.t| Cambridge years --g| ch. 11.t| One last ride --g| ch. 12.t| Question of paternity.;

600 10 a| Bernays, Edward L.,d| 1891-1995.=| ^A27620;

650 0 a| Public relations consultantsz| United Statesv| Biography.=| ^A223430;

596 a| 1;

998 a| 635729;

999 a| HM263 .T94 1998w| LCc| 1i| 30372010286356d| 7/5/2011e| 6/29/2011l| JGESm| JOYNERn| 10p| $23.38r| Ys| Yt| JGESBKu| 9/10/1998x| BOOKz| JSTACKSo| .STAFF. 0;

The father of spin : Edward L. Bernays & the birth of public relations / Larry Tye.

Author/creator	Tye, Larry
Format	Book
Edition	1st ed.
Publication Info	New York : Crown Publishers, 1998.
Description	xi, 306 pages, 16 unnumbered pages of plates : illustrations ; 24 cm
Subjects	Bernays, Edward L., 1891-1995. Public relations consultants--United States. --Biography. Public relations--United States. --History. --20th century.

Portion of title	Edward L. Bernays & the birth of public relations
Portion of title	Edward L. Bernays and the birth of public relations
Contents	ch. 1. Starting with symbols -- ch. 2. Lighting up America -- ch. 3. Big think -- ch. 4. Setting the spin -- ch. 5. Rationale for a profession -- ch. 6. Getting personal -- ch. 7. At the office -- ch. 8. Going to war -- ch. 9. Uncle Sigi -- ch. 10. Cambridge years -- ch. 11. One last ride -- ch. 12. Question of paternity.
LCCN	97045083
ISBN	0517704358 (alk. paper)

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Joyner	General Stacks	HM263 .T94 1998	✔ Available	Place Hold

The father of spin : Edward L. Bernays & the birth of public relations / Larry Tye.

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