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100 1 a| Tungate, Mark,d| 1967-=| ^A605885;

245 10 a| Fashion brandsh| [electronic resource] :b| branding style from Armani to Zara /c| Mark Tungate.;

260 a| Sterling, Va. :b| Kogan Page,;

300 a| ix, 243 p. :b| col. ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. [231]-232) and index.;

505 0 a| The view from out here; getting changed -- A history of seduction -- Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash -- Fashioning an identity -- Controlling the plot; Tod's and Diesel -- When haute couture meets high street -- Strategic alliances; chic battles cheap; stockholm syndrome; viva Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the star -- Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars -- Anatomy of a trend -- Not quite -- but almost; the style bureau; the new oracles; the cool hunter -- The image-makers -- Portrait of an art director; the alternative image-maker -- They shoot dresses, don't they? -- Brand translators; the limits of experimentation -- This year's model -- Packaging beauty; perfection and imperfection -- Celebrity sells -- Press to impress -- The collections -- The power behind the shows; communication via catwalk; haute couture laid low; front-row fever -- Accessorize all areas -- Emotional baggage; a brand in a bottle -- Retro brands retooled -- Climbing out of a trench; the art of plundering the past -- Targeted male -- 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement -- Urban athletes -- Getting on track; expect a gadget; stars and streets -- Virtually dressed -- The success story; interactive catalogues -- Brave new market -- A promotional tightrope; from China with cloth -- The faking game -- Behind the seams -- The local solution; -- Fashion goes back to the future -- From thrift to vintage; the politics of nostalgia -- Conclusion.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Fashion merchandising.=| ^A153454;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Advertisingx| Fashion.=| ^A168573;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=137380&scope=site&custid=s5822723&authtype=ip,shib;

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Fashion brands branding style from Armani to Zara / Mark Tungate.

Author/creator	Tungate, Mark, 1967-
Format	Electronic
Publication Info	Sterling, Va. : Kogan Page,
Description	ix, 243 p. : col. ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Fashion merchandising. Branding (Marketing) Advertising--Fashion.

Contents	The view from out here; getting changed -- A history of seduction -- Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash -- Fashioning an identity -- Controlling the plot; Tod's and Diesel -- When haute couture meets high street -- Strategic alliances; chic battles cheap; stockholm syndrome; viva Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the star -- Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars -- Anatomy of a trend -- Not quite -- but almost; the style bureau; the new oracles; the cool hunter -- The image-makers -- Portrait of an art director; the alternative image-maker -- They shoot dresses, don't they? -- Brand translators; the limits of experimentation -- This year's model -- Packaging beauty; perfection and imperfection -- Celebrity sells -- Press to impress -- The collections -- The power behind the shows; communication via catwalk; haute couture laid low; front-row fever -- Accessorize all areas -- Emotional baggage; a brand in a bottle -- Retro brands retooled -- Climbing out of a trench; the art of plundering the past -- Targeted male -- 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement -- Urban athletes -- Getting on track; expect a gadget; stars and streets -- Virtually dressed -- The success story; interactive catalogues -- Brave new market -- A promotional tightrope; from China with cloth -- The faking game -- Behind the seams -- The local solution; -- Fashion goes back to the future -- From thrift to vintage; the politics of nostalgia -- Conclusion.
Bibliography note	Includes bibliographical references (p. [231]-232) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005012312
ISBN	0749442999

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