The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
| Author/creator | Perloff, Richard M. author. |
| Format | Electronic |
| Edition | Eighth edition. |
| Publication | New York, NY : Routledge, 2023. |
| Copyright Date | ©2023 |
| Description | 1 online resource (x, 479 pages) : illustrations (chiefly color). |
| Supplemental Content | Direct link to eBook |
| Subjects |
| Series | Routledge communication series Routledge communication series. ^A798087 |
| Abstract | "The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion's role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187"-- Provided by publisher. |
| General note | "Routledge support material" -- from cover. |
| Bibliography note | Includes bibliographical references and indexes. |
| Biographical note | Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University. |
| Source of description | Description based on online resource; title from digital title page (viewed on September 21, 2023). |
| Issued in other form | Print version: Perloff, Richard M. Dynamics of persuasion Eighth edition. New York, NY : Routledge, 2023 9781032268194 |
| LCCN | 2022061447 |
| ISBN | 9781003290056 electronic book |
| ISBN | 1003290051 electronic book |
| ISBN | 9781000899863 electronic book |
| ISBN | 1000899861 electronic book |
| ISBN | 9781000899924 electronic book |
| ISBN | 1000899926 electronic book |
| ISBN | hardcover |
| ISBN | paperback |
| Standard identifier# | 10.4324/9781003290056 |
| Stock number | 9781003290056 Taylor & Francis |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |