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LEADER 01394cam 2200373 a 4500

001 ocm37792531;

003 OCoLC;

005 20141212130738.0;

008 971001s1998 njua b 001 0 eng ;

010 a| 97041735;

015 a| GB98-6685;

019 a| 38885449;

020 a| 0023794240 (pbk.);

035 a| (Sirsi) o37792531;

035 a| (OCoLC)37792531;

049 a| EREE;

050 00 a| HF5415.13b| .M369195 1998;

082 00 a| 658.82| 21;

100 1 a| McDonald, William J.,c| Ph. D.=| ^A408128;

245 10 a| Cases in strategic marketing management :b| an integrated approach /c| William J. McDonald.;

300 a| viii, 352 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Marketingx| Managementv| Case studies.=| ^A461762;

650 0 a| Marketingx| Decision makingv| Case studies.=| ^A1005300;

650 0 a| Marketingx| Managementx| Computer programs.=| ^A20223;

650 0 a| Marketingx| Decision makingx| Computer programs.=| ^A198679;

596 a| 1;

998 a| 642407;

999 a| HF5415.13 .M369195 1998w| LCc| 1i| 30372010110200d| 5/6/2009e| 8/29/2001f| 3/27/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 2/3/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Cases in strategic marketing management : an integrated approach / William J. McDonald.

Author/creator	McDonald, William J.
Format	Book
Publication Info	Upper Saddle River, N.J. : Prentice Hall, ©1998.
Description	viii, 352 pages : illustrations ; 24 cm
Subjects	Marketing--Management. --Case studies. Marketing--Decision making. --Case studies. Marketing--Management. --Computer programs. Marketing--Decision making. --Computer programs.

Bibliography note	Includes bibliographical references and index.
LCCN	97041735
ISBN	0023794240 (pbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .M369195 1998	✔ Available	Place Hold

Cases in strategic marketing management : an integrated approach / William J. McDonald.

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