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LEADER 01312cam 2200373 a 4500

001 ocm28421615;

003 OCoLC;

005 20141212130739.0;

008 930624s1994 ilua b 000 0 eng ;

010 a| 93005594;

020 a| 0256122466;

035 a| (Sirsi) o28421615;

035 a| (OCoLC)28421615;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.13b| .B448 1994;

082 00 a| 658.82| 20;

100 1 a| Bernhardt, Kenneth L.,d| 1944-=| ^A551996;

245 10 a| Cases in marketing management /c| Kenneth L. Bernhardt, Thomas C. Kinnear.;

250 a| 6th ed.;

300 a| xiv, 754 pages :b| illustrations ;c| 25 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Irwin series in marketing;

504 a| Includes bibliographical references.;

650 0 a| Marketingx| Managementv| Case studies.=| ^A461762;

650 0 a| Marketingx| Decision makingv| Case studies.=| ^A1005300;

700 1 a| Kinnear, Thomas C.,d| 1943-=| ^A84888;

830 0 a| Irwin series in marketing.=| ^A654546;

596 a| 1;

998 a| 642417;

999 a| HF5415.13 .B448 1994w| LCc| 1i| 30372010110358d| 5/6/2009e| 9/11/1999f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 2/3/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

Author/creator	Bernhardt, Kenneth L., 1944-
Other author	Kinnear, Thomas C., 1943-
Format	Book
Edition	6th ed.
Publication Info	Burr Ridge, IL : Irwin, ©1994.
Description	xiv, 754 pages : illustrations ; 25 cm.
Subjects	Marketing--Management. --Case studies. Marketing--Decision making. --Case studies.

Series	Irwin series in marketing Irwin series in marketing. ^A654546
Bibliography note	Includes bibliographical references.
LCCN	93005594
ISBN	0256122466

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .B448 1994	✔ Available	Place Hold

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

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