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LEADER 01309cam 2200373 a 4500

001 ocm39860040;

003 OCoLC;

005 20141212130746.0;

008 980904s1999 maua 000 0 eng ;

010 a| 98040715;

015 a| GB99-28850;

020 a| 0201350629 (pbk.);

035 a| (Sirsi) o39860040;

035 a| (OCoLC)39860040;

049 a| EREE;

050 00 a| HF1416b| .G56 1999;

082 00 a| 658.8/482| 21;

245 00 a| Global marketing management /c| [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.;

250 a| 4th ed.;

300 a| viii, 703 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references.;

650 0 a| Export marketingx| Management.=| ^A182391;

650 0 a| Export marketingx| Managementv| Case studies.=| ^A514728;

700 1 a| Quelch, John A.=| ^A215950;

700 1 a| Bartlett, Christopher A.,d| 1943-=| ^A238863;

994 a| E0b| ERE;

596 a| 1;

998 a| 642526;

999 a| HF1416 .G56 1999w| LCc| 1i| 30372010292099d| 5/6/2009f| 3/25/2009g| 1l| JGESm| JOYNERp| $50.40r| Ys| Yt| JGESBKu| 2/8/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.

Other author	Quelch, John A.
Other author	Bartlett, Christopher A., 1943-
Format	Book
Edition	4th ed.
Publication Info	Reading, Mass. : Addison-Wesley, ©1999.
Description	viii, 703 pages : illustrations ; 24 cm
Subjects	Export marketing--Management. Export marketing--Management. --Case studies.

Bibliography note	Includes bibliographical references.
LCCN	98040715
ISBN	0201350629 (pbk.)

Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.

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