International business case studies for the multicultural marketplace / Robert T. Moran, David O. Braaten, and John E. Walsh, Jr., editors.
| Other author | Moran, Robert T., 1938- |
| Other author | Braaten, David O. |
| Other author | Walsh, John Edward, 1927- |
| Format | Book |
| Publication Info | Houston : Gulf Pub. Co., ©1994. |
| Description | xiv, 416 pages : illustrations ; 23 cm. |
| Subjects |
| Series | Managing cultural differences series Managing cultural differences series. ^A319298 |
| Contents | The new China hotel in Beijing / Yuen Ching Karen Lee, Su-Ging Wang -- Tentative withdrawal from a joint venture: shalimar laboratories, Ltd. / John E. Walsh -- Confronting globalization: atencio plasticos' search for a strategic alliance / C. Roe Goddard -- The potato business / Mitja Tavcar -- Nissan United Kingdom, Ltd. / John E. Walsh -- Strategic alliance in India: sage publications / Victoria R. Whiting, Kathleen K. Reardon -- Westel (A): start-up of a joint venture / C. Thomas Howard, Robert P. McGowan -- Westel (B): overcoming financial problems / C. Thomas Howard -- |
| Contents | International Gateway Company, Ltd / C. Thomas Howard, Robert P. McGowan -- Beijing jeep corporation: American motor's experience in China / Mary B. Teagarden, Mary Ann Glinow -- Orient-U.S. leasing corporation: a Japanese-American joint venture in financial services / Arvind Bhambri, John Davis, Davis O. Braaten -- Kuwaiti/Chinese business partnership / Youming Ye -- International espionage at IBM? hitachi Ltd. / John E. Walsh-- International espionage at IBM: Hitachi, Ltd. / John E. Walsh -- Motorla analog division: development of a shared global vision / Raplh Krueger, Corinne Pfuud -- |
| Contents | Opening a closed city: challenges at the new frontier / Josph N. Lombardo -- Confrontation or collaboration: two strong executives / Robert T. Moran -- AT&T: technically brilliant but interculturally average / Cheryl Johnson, Carolyn S. Younker -- Litigation isn't the Japanese way: Nippon, Inc. and Raleigh, Ltd. / Alan Goldman -- Testing solar stoves in Mexico: Alten Technologies, Inc, / Hendrick Serrie -- The Alpaca Industry of Peru / John E. Walsh. attempts to increase market share and profits in Japan / John E. Walsh, William P. Coon -- |
| Contents | Client development in Japan: Elcolab, Inc. / John Zerio, Bert K. Tsutakawa -- Anheuser-Busch (A): developing a global brand in Germany / John E. Walsh -- Anheuser-Busch (B): developing a global brand in great Britain / John E. Walsh -- Cross-cultural collaboration at EUROSYS / Robert T. Moran...[et al.] -- Between a rock and a hard place - a question of ethics / Julian H. Allen, Gerald Parkhouse -- SSA Mexicana: a Korean prescription for successs in Mexico / David O. Braaten -- Motorola, Inc. CPSTG: performance management as a process for change / David O. Braaten, John P. Millikin -- |
| Contents | Merck and Company, Inc. - having the vision to succeed / Stephanie Weiss, David Bollier -- Selling development to Somalia: the food monetization program / John D. Irons, Anne-Lise Quinn -- Managing a culturally diverse work force in a southern African gold mine / Jeffrey Ovian -- Managing a diverse work force in Indonesia / John E. Walsh -- Banking on diversity: familiarity breeds contempt at Security First Bank / David O. Braaten -- The Maquiladora Industry and Mexican Unions: the new national political strategy / John Passe-Smith, Edward J. Williams -- |
| Contents | A quality implementation case: Kaizen at Firestone New Zealand / Jason S. Schweizer, Suresh Balan -- Service excellence in the travel industry: Singapore Airlines / Robert T. Moran, George Vicari. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 93045859 |
| ISBN | 088415193X : |