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001 ocm38485854;

003 OCoLC;

005 20141212130936.0;

008 980205s1998 caua b 001 0 eng ;

010 a| 98008964;

015 a| GB99-13996;

020 a| 0787909122 (acid-free paper);

035 a| (Sirsi) o38485854;

035 a| (OCoLC)38485854;

049 a| EREE;

050 00 a| AM5b| .K68 1998;

082 00 a| 0692| 21;

092 a| 069b| K84m;

100 1 a| Kotler, Neil G.,d| 1941-=| ^A297300;

245 10 a| Museum strategy and marketing :b| designing missions, building audiences, generating revenue and resources /c| Neil Kotler and Philip Kotler.;

300 a| xxviii, 395 pages :b| illustrations ;c| 25 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Jossey-Bass nonprofit & public management series;

504 a| Includes bibliographical references (p. 369-378) and index.;

650 0 a| Museumsx| Planning.=| ^A16298;

650 0 a| Museumsx| Marketing.=| ^A16298;

650 0 a| Museum attendance.=| ^A358985;

650 0 a| Museum finance.=| ^A304337;

650 4 a| Museum finance.;

650 4 a| Museumsx| Planning.;

650 4 a| Museum attendance.;

650 4 a| Museumsx| Marketing.;

700 1 a| Kotler, Philip.=| ^A544422;

830 0 a| Jossey-Bass nonprofit and public management series.=| ^A683149;

590 a| Little-324270--305131027973+;

596 a| 1 2;

998 a| 644199;

999 a| AM5 .K68 1998w| LCc| 1i| 30372010215637d| 11/2/2015e| 8/26/2015f| 4/3/2009g| 1l| JGESm| JOYNERn| 7r| Ys| Yt| JGESBKu| 2/23/1999x| BOOKz| JSTACKS;

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.

Author/creator	Kotler, Neil G., 1941-
Other author	Kotler, Philip.
Format	Book
Publication Info	San Francisco, Calif. : Jossey-Bass Publishers, ©1998.
Description	xxviii, 395 pages : illustrations ; 25 cm.
Subjects	Museums--Planning. Museums--Marketing. Museum attendance. Museum finance. Museum finance. Museums--Planning. Museum attendance. Museums--Marketing.

Series	Jossey-Bass nonprofit & public management series Jossey-Bass nonprofit and public management series. ^A683149
Local note	Little-324270--305131027973+
Bibliography note	Includes bibliographical references (p. 369-378) and index.
LCCN	98008964
ISBN	0787909122 (acid-free paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	AM5 .K68 1998	✔ Available	Place Hold

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.

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