Unlocking strategic innovation competitive success in a disruptive environment / Surja Datta, Sandeep Roy and Tobias Kutzewski.
| Author/creator | Datta, Surja |
| Other author | Roy, Sandeep, 1965- |
| Other author | Kutzewski, Tobias, 1980- |
| Format | Electronic |
| Publication Info | New York : Routledge, 2021. |
| Description | pages cm |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalisation and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalised and digitised world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It should also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2020044237 |
| ISBN | 9780367322496 (hardback) |
| ISBN | 9780367322502 (paperback) |
| ISBN | (ebook) |