Game on : how sports media grew up, sold out, and got personal with billions of fans / David Bockino.
| Author/creator | Bockino, David author. |
| Format | Electronic |
| Publication | Lincoln : University of Nebraska Press, [2024] |
| Copyright Date | ©2024 |
| Description | 1 online resource (360 pages) |
| Supplemental Content | Click here to view book |
| Subjects |
| Contents | 1. The Fight of the Century -- 2. A Dangerous Precedent -- 3. Made for Television -- 4. Gee Whiz -- 5. The Greatest Game Ever Played -- 6. Our World -- 7. Libber vs. Lobber -- 8. Another Fight of the Century -- 9. An Arid Spectacle -- 10. How to Be Rich -- 11. A Classic Cartel -- 12. 1-800-SPORTS -- 13. A Whole New Ballgame -- 14. Sports.com -- 15. Boom! -- 16. Rapidly Converging Media Platforms -- 17. Content -- 18. The Sports Guys -- 19. An Essential Good -- 20. #Jeah -- 21. On-Demand -- 22. Millionaire Makers -- 23. Superfine Market Segmentation -- Epilogue. |
| Abstract | "In Game On, David Bockino examines pivotal sports stories with a fan's enthusiasm and an eye for detail, exploring the important business and technological innovations as well as the societal shifts that coincided. He also surveys the present moment, one of uncertainty and unprecedented change, with the pandemic, fantasy sports, globalization, newly legalized gambling, and the fragmentation of traditional fan bases"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Biographical note | David Bockino is an associate professor at Elon University, where he teaches communications and sport management. |
| Source of description | Print version record. |
| Issued in other form | Print version: Bockino, David. Game on. Lincoln : University of Nebraska Press, [2024] 9781496233172 |
| ISBN | 9781496239358 epub |
| ISBN | 1496239350 epub |
| ISBN | 9781496239365 pdf |
| ISBN | 1496239369 pdf |
| ISBN | hardback |