Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner.
| Author/creator | Siegel, Michael |
| Other author | Lotenberg, Lynne Doner. |
| Format | Book |
| Publication Info | Gaithersburg, Md. : Aspen Publishers, 1998. |
| Description | xvii, 530 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold? |
| Bibliography note | Includes bibliographical references (p. 504-505) and index. |
| LCCN | 98024163 |
| ISBN | 0834210711 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | RA427 .S53 1998 | ✔ Available | Place Hold |