Strategic social media : from marketing to social change / L. Meghan Mahoney, [West Chester University of Pennsylvania, PA, US] and Tang Tang, [University of Akron, OH, US].
| Author/creator | Mahoney, L. Meghan author. |
| Other author | Tang, Tang (Writer on social media), author. |
| Format | Book |
| Edition | Second edition. |
| Publication | Hoboken, New Jersey : Wiley-Blackwell, [2024] |
| Description | ix, 368 pages : illustrations ; 24 cm |
| Subjects |
| Abstract | "Generation Z, individuals born between 1997 and 2012, grew up with social media and constant Internet access, with the average getting a personal smartphone by age of 12. While previous generations' use and interaction with digital technologies earned criticism for their lack of interest in reading print books, erosion of basic grammar skills, lack of memory recall ability, and a fascination with distributing mundane status updates through social networking sites (Bauerlein, 2009; Palfrey & Gasser, 2010), Generation Z is believed as the most ethnically diverse generation with promising commitment to diversity and inclusion initiatives"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Issued in other form | Online version: Mahoney, L. Meghan. Strategic social media Second edition. Hoboken, New Jersey : Wiley-Blackwell, [2024] 9781119890379 |
| LCCN | 2024007517 |
| ISBN | 9781119890362 |
| ISBN | 1119890365 |
| ISBN | (adobe pdf) |
| ISBN | (epub) |
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