How to conduct surveys : a step-by-step guide / Arlene Fink, University of California at Los Angeles, The Langley Research Institute.
| Author/creator | Fink, Arlene author. |
| Format | Book |
| Edition | Seventh edition. |
| Publication Info | Thousand Oaks, CA : SAGE Publications, Inc, 2025. |
| Description | xv, 213 pages : illustrations ; 25 cm |
| Subjects |
| Partial contents | Conducting surveys: everyone is doing it -- The survey form: questions, scales, and appearance -- Getting it together: some practical concerns -- Sampling -- Survey design: environmental control -- Analyzing and organizing data from surveys -- Presenting the survey results. |
| Contents | Conducting surveys: everyone is doing it. What is a survey? -- When is a survey best? -- Self-administered questionnaires and interviews: the heart of the matter. Questions and responses ; Survey sample and design ; Planning for data analysis ; Pilot testing ; Response rate ; Reporting results -- The friendly competition. Reliability and validity ; Usefulness or credibility of results ; Costs ; Online surveys ; Cell or mobile and smartphones ; Making the decision -- A survey continuum: from specific to general use -- Ethics, privacy, and confidentiality. Informed consent ; The internet and ethical surveys (Communicating between the surveyor and respondent ; Communication between the respondent and the website ; Communication between the website and the researcher ; Data protection) -- Children and survey ethics -- International surveys -- Formal standards for survey ethics -- The survey form: questions, scales, and appearance. The content is the message -- Define the terms -- Select your information needs or hypotheses -- Make sure you can get the information -- Do not ask for information unless you can act on it -- Writing questions. Open-ended and closed questions ; Making the decision: open-ended versus closed questions -- Organizing responses to open-ended survey items: do you get any satisfaction? Step 1: asking respondents' opinions ; Step 2: coding LB/LL data ; Step 3: LB/LL data -- Rules for writing closed survey questions -- Responses for closed questions. Yes and no -- Rating scales. Categorical or continuous? What about ordinal? ; Ordinal scales ; Checklist -- Children and surveys -- Online surveys -- Plain and simple survey questions and responses -- Scaling. Additive scales (Defining additive scales) ; Differential scales ; Summated scales -- Getting it together: some practical concerns. Length counts -- Getting the survey in order -- Questionnaire format: aesthetics and other concerns. Response format -- Branching questions -- Administrative: who gives what to whom? Self-administered questionnaires ; Interviews (Finding interviewers ; Training interviewers ; Conducting interviews ; Monitoring interview quality) -- Reliability and validity: the quality of your survey. Is the survey reliable? ; Is the survey valid? -- Selecting and adapting surveys. Guidelines for finding useable and useful surveys in the research literature ; Finding surveys online -- The survey is put on trial: guidelines for pilot testing -- A far-reaching world: surveys, language, and culture -- |
| Contents | Sampling. Sample size and response rate: who and how many? -- Random sampling methods -- Stratified random sampling -- Simple random cluster sampling -- Systematic sampling -- Convenience samples -- Other convenience sampling methods -- Characterizing the sample: who is in? Who is out? -- Finding the sample: recruitment modes. Direct contact recruitment ; Social media ; Survey panels -- How large should your sample be? The standard error -- Statistical methods: sampling for two groups and an intervention. Five questions to ask when determining sample size -- Response rate -- Weighting -- Margin of error and confidence level. Sample size and the margin of error -- Survey design: environmental control. Which designs are available? -- Cross-sectional survey designs -- Longitudinal surveys -- Experimental survey designs. Factorial designs: special cases -- Other survey designs: normative and case control. Normative survey design -- Case control design -- Survey design validity. Internal validity ; External validity -- Surveys, research design, and internal and external validity -- Surveys with qualitative data: threats to internal and external validity -- Analyzing and organizing data from surveys. What is typical anyway? Some commonly used methods for analyzing survey data. Descriptive statistics ; Averages: means, medians, and modes ; Variation: range, variance, and standard deviation ; Correlation and regression ; Differences between groups ; Statistical differences ; Statistical significance -- Surveying differences: usual methods. Chi-square ; The t-Test ; The Mann-Whitney U test ; ANOVA ; Risks and odds -- To be or not to be: statistician or qualitative analyst? -- Content analysis, open-ended responses, and comments. Hypothetical content analysis: teasing boys and girls -- Putting the cart in front of the horse: selecting analysis methods. Seven questions to answer when choosing analysis methods -- Data management. Creating a code book or operational manual ; Establishing reliable coding ; Measuring agreement: the Kappa ; Measuring agreement between two coders: the Kappa (k) statistic ; Reviewing surveys for missing data ; Entering the data ; Clearing the data ; Validating survey data -- Presenting the survey results. Reproducing the questionnaire -- Using tables. Some table preparation rules -- Drawing pie diagrams -- Using bar graphs -- Using line graphs -- Drawing diagrams or pictures -- Writing the results of a survey. Organizing the report -- Survey reporting checklists and guides. Clear-writing tips -- The oral presentation -- Slide presentations -- Oral versus written reports: a difference in conversation. Posters. |
| Abstract | This book provides a concise and reliable resource for developing and running surveys. This practical guide walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. The book highlights new and updated information on the use of generative artificial intelligence and increasing use of online sources, use of other new technology such as social media, Zoom, and Microsoft Teams, and new sections on cultural validity and survey recruitment. Learning objectives and a new format help students better see and retain information in each chapter. Every chapter includes practice exercises designed to promote skills in analyzing, evaluating and producing information. Offering practical, step-by-step advice and written in the same clear and accessible style as the author's other works, this book focuses on guiding students through the numerous choices in survey design and analysis to develop rigorous surveys. |
| General note | Chapters 4 and 5 include the subheading "Making the decision," and every chapter ends with the subtitles "Summing up," "Think about this," "Questions," and "Suggested readings and websites." |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2024028138 |
| ISBN | 9781071861325 (paperback) |
| ISBN | 1071861328 |
| ISBN | (adobe pdf) |
| ISBN | (epub) |
| ISBN | (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Music | Item has been checked out | HN29 .F53 2025 | Due 11/16/2026 | Want This? |