Advertising in America : a reference handbook / Danielle Sarver Coombs.
| Author/creator | Coombs, Danielle Sarver author. |
| Format | Book |
| Publication | New York, NY, USA : Bloomsbury Academic, 2024. |
| Copyright Date | ©2024 |
| Description | xv, 244 pages : illustrations ; 24 cm. |
| Subjects |
| Series | Contemporary world issues Contemporary world issues. ^A226726 |
| Contents | 1. Background and History - Introduction - Advertising in Colonial America - The Rise of Newspapers and Print Advertising - The Emergence of Broadcast Advertising: Radio and Television - The "Creative Revolution" of the 1960s - Digital Advertising: Internet and Mobile - Advertising in the 21st Century -- 2. Problems, Controversies, and Solutions - Introduction - Societal Problems and Issues - Funhouse Mirror or Window: How Advertising Informs Audience Views on the World - Advertising to Children - Selling "Vice" - Sex, Nudity, and Advertising - Race, Racism, and Representation in Advertising - Structural and Environmental Issues - Legal and Ethical Issues - Proposed Solutions - Regulations and Regulatory Bodies - Consumer Impact - Issue Advocacy - Diversity in Advertising Agencies -- 3. Perspectives - Introduction - Mentorship in Advertising, Odun Ishola - Who Cares about Advertising? Mark Szczepanik - Creativity in Advertising. What Is It and Who Needs It? Michael Devlin - The Power of Influencers, Andy Lovrak -- Concert Advertising Trends for 2023 and Beyond, Evan Bailey -- Balancing the Power Struggle between Data Privacy and Data Regulation, Beth Egan -- The Importance of Multilingualism, Carlos Mojica -- Depictions of Internationals in Media and Advertising: Shaping Mindsets and Influencing Behaviors, Navjot Grewal -- 4. Profiles - Introduction - The Nineteenth Century: Legitimizing and Professionalizing Advertising in America - P.T. Barnum (1810-1891) - James (J) Walter Thompson (1847-1928) - Francis Wayland Ayer (1848-1923) - Claude C. Hopkins (1866-1932) - Madam C.J. Walker (1867-1919) - Helen Lansdowne Resor (1886-1964) - Leo Burnett (1891-1971) - The Twentieth Century: A New Age in American Advertising - David Ogilvy (1911-1999) - Howard Luck Gossage (1917-1969) - Phyllis Robinson (1921-2010 )- Mary Wells Lawrence (1928- ) - Tom Burrell (1939- ) - The Twenty-First Century: Embracing Diversity and Digital - Linda Kaplan Thaler (c. 1951- ) - Louis Carr (1956- ) - Luis Miguel Messianu (c. 1958- ) - Antonio Lucio (c. 1960- ) - Bernice Chao (c. 1985- ) - Industry Organizations - Ad Council - American Advertising Federation (AAF) - American Association of Advertising Agencies (4A's) -- 5. Data and Documents - Introduction - Data - Understanding the Industry - Industry Trends - Documents - 6. Resources - Introduction - Advertising History - Creative Strategy, Tactics, and Execution - Business and Strategy - Brand Building - Understanding Consumers - Diversity in Advertising - Traditional Media - Digital, Social, and Mobile Media - Ethics in Advertising - Critiques and Culture - Industry Insights - Research, Databases, Archives, and Tools |
| Abstract | This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture. |
| General note | First published in the United States of America. |
| Bibliography note | Includes bibliographical references and index. |
| Spec. audience char. | Grades 10-12 Bloomsbury Academic. |
| Issued in other form | Online version: Coombs, Danielle Sarver. Advertising in America New York, NY, USA : Bloomsbury, 2024 9798216170761 |
| LCCN | 2023056598 |
| ISBN | 9781440877667 hardcover |
| ISBN | 1440877661 hardcover |
| ISBN | 9798765121962 paperback |
| ISBN | electronic publication |
| ISBN | electronic book |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5813 .U6 C742 2024 | ✔ Available | Place Hold |