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LEADER 01293cam 2200361 a 4500

001 ocm40395467;

003 OCoLC;

005 20141212131924.0;

008 981110s1999 nhua b 001 0 eng ;

010 a| 98050170;

020 a| 0819563676 (alk. paper);

020 a| 0819563706 (pbk. : alk. paper);

035 a| (Sirsi) o40395467;

035 a| (OCoLC)40395467;

040 a| DLCc| DLCd| UtOrBLW;

049 a| EREE;

050 00 a| HF5822b| .S289 1999;

082 00 a| 659.1/0422| 21;

100 1 a| Schutzman, Mady,d| 1950-=| ^A415047;

245 14 a| The real thing :b| performance, hysteria, & advertising /c| Mady Schutzman.;

300 a| xvii, 216 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Hysteria (Social psychology)=| ^A207771;

910 a| PromptCat;

980 a| 1999-06-23b| 45d| 2.27e| 37.8f| 966141;

596 a| 1;

998 a| 652947;

999 a| HF5822 .S289 1999w| LCc| 1i| 30372010354733d| 5/6/2009e| 3/21/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 3p| $37.80r| Ys| Yt| JGESBKu| 8/17/1999x| BOOKz| JSTACKSo| .STAFF. 0;

The real thing : performance, hysteria, & advertising / Mady Schutzman.

Author/creator	Schutzman, Mady, 1950-
Format	Book
Publication Info	Hanover, N.H. : University Press of New England, ©1999.
Description	xvii, 216 pages : illustrations ; 25 cm
Subjects	Advertising--Psychological aspects. Hysteria (Social psychology)

Bibliography note	Includes bibliographical references and index.
LCCN	98050170
ISBN	0819563676 (alk. paper)
ISBN	0819563706 (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5822 .S289 1999	✔ Available	Place Hold

The real thing : performance, hysteria, & advertising / Mady Schutzman.

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