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010 a| 99006227;

020 a| 0761915818 (acid-free paper);

020 a| 0761915826 (acid-free paper);

035 a| (Sirsi) o40979815;

035 a| (OCoLC)40979815;

040 a| DLCc| DLCd| C#Pd| UtOrBLW;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| HF6146.T42b| C49 1999;

082 00 a| 659.14/32| 21;

100 1 a| Clancy, Kevin J.,d| 1942-=| ^A417291;

245 10 a| Uncover the hidden power of television programming :b| --and get the most from your advertising budget /c| Kevin J. Clancy, David W. Lloyd.;

300 a| viii, 236 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 219-226) and index.;

650 0 a| Television advertisingz| United States.=| ^A25058;

650 0 a| Television broadcastingz| United States.=| ^A20594;

650 0 a| Television viewersz| United States.=| ^A89644;

700 1 a| Lloyd, David W.,d| 1949-=| ^A417292;

910 a| PromptCat;

980 a| 1999-09-22b| 66d| 3.33e| 55.44f| 15216;

596 a| 1;

998 a| 655782;

999 a| HF6146.T42 C49 1999w| LCc| 1i| 30372010591268d| 5/6/2009e| 9/28/2006f| 1/30/2009g| 1l| JGESm| JOYNERn| 4p| $55.44r| Ys| Yt| JGESBKu| 12/13/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Uncover the hidden power of television programming : --and get the most from your advertising budget / Kevin J. Clancy, David W. Lloyd.

Author/creator	Clancy, Kevin J., 1942-
Other author	Lloyd, David W., 1949-
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©1999.
Description	viii, 236 pages ; 24 cm
Subjects	Television advertising--United States. Television broadcasting--United States. Television viewers--United States.

Bibliography note	Includes bibliographical references (p. 219-226) and index.
LCCN	99006227
ISBN	0761915818 (acid-free paper)
ISBN	0761915826 (acid-free paper)

Uncover the hidden power of television programming : --and get the most from your advertising budget / Kevin J. Clancy, David W. Lloyd.

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