Voice teacher influencer : grow your studio, increase your authority, and make more money / John Henny.
| Author/creator | Henny, John |
| Format | Book |
| Publication Info | Glendora, CA : John Henny Productions, 2019. |
| Description | xx, 125 pages : illustrations ; 23 cm. |
| Subjects |
| Contents | Introduction -- My story -- The voice teacher trap. Myth #1: Serious voice teachers do not market ; Myth #2: Fear of criticism ; Myth #3: Word of mouth should be enough ; Myth #4: Being good should be enough ; Myth #5: Fear of pricing ; Myth #6: Doing the $10 an hour jobs ; Myth #7: Never enough time -- Your mindset. Reinvest in your business (AKA abundance) ; Marketing is everything ; You deserve the life you want ; It's your turn ; Avoiding ladders ; Time is your most precious gift ; False evidence appearing real ; Dealing with your critics -- Establishing authority. Establishing influence and authority -- The customer avatar -- The customer journey -- Your website. The homepage ; The landing page ; Branding and design -- Blogging -- Lead magnets and trip wires. The lead magnet ; The trip wire -- Video. How to approach the camera ; Embrace your uglies ; Remember the path ; Start now -- eBooks -- Podcasting. What you need ; How to get started ; Be your own sponsor -- Publishing your book. Writing a book ; The self-publishing revolution -- Revenue sources. Charging more ; Upsells ; Teachers under you ; Events ; Courses -- Course creation. Create a test version ; Outline your course ; The recurring revenue model -- Marketing. Embracing the ugly truth ; The marketing funnel ; Sales funnel ; Audiences -- Copywriting. Benefits not features ; Lingo ; They are the star of the show ; Easy to read ; Testimonials ; The PAS formula ; What do you have? ; Tell them what to do ; What will life be like after? ; Use your powers for good -- Your email list. Types of emails ; The sale -- Social media. The power of Facebook ; Your Facebook business page ; Facebook objectives ; The Facebook pixel ; Facebook audiences ; Avoiding account shutdown ; Using social media -- Outsourcing. Do the $200-an-hour jobs ; How to start outsourcing -- Final thoughts -- What did you think? |
| Abstract | Are you losing your ideal students to competitors? Are you tired of not making what you are worth? Do you dream of earning passive income but don't know where to start? This book will show you how to: breakthrough a limiting mindset; attract your ideal students; charge what you are worth; grow your online presence; build an audience of eager customers; start making passive income. If you are ready to expand your reach and bring your ideas and methods to a wider, worldwide audience, this book is the perfect guide to get you started. |
| Biographical note | John Henny is an experienced voice teacher who has worked with Grammy award-winning artists, Broadway leads, and corporate executives. A recognized brand, he runs the popular podcast, The Intelligent Vocalist, along with a leading music academy, boasting hundreds of students. John's passion for voice has made him a leader in the vocal education industry. As a businessperson, John has created successful courses for voice teachers and singers. Voice Teacher Influence is his second book in his Voice Teacher Success series, inspired by his coaching of voice teachers to grow their studios and influence. To find out more about John and his training courses, you can go to his website: www.johnhenny.com. |
| ISBN | 1706517068 |
| ISBN | 9781706517061 (paperback) |