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LEADER 01430nam 2200397 a 4500

001 ocm34974609;

003 OCoLC;

005 20141212132330.0;

008 960612s1997 nju 001 0 eng ;

010 a| 96027803;

020 a| 0135974518 (pbk.);

035 a| (Sirsi) o34974609;

035 a| (OCoLC)34974609;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.125b| .C47 1997;

082 00 a| 658.8/00285/53692| 20;

100 1 a| Chapman, Randall G.=| ^A110898;

245 10 a| Brandmaps :b| the competitive marketing strategy game /c| Randall G. Chapman.;

246 3 a| Competitive marketing strategy game;

250 a| 4th ed.;

300 a| xv, 196 pages ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Marketingx| Computer simulation.=| ^A16179;

650 0 a| Product managementx| Computer simulation.=| ^A17217;

650 0 a| Marketingx| Computer programs.=| ^A16179;

650 0 a| Product managementx| Computer programs.=| ^A17217;

856 7 3| Table of contentsu| http://lcweb.loc.gov/catdir/toc/96-27803.html2| http;

994 a| E0b| ERE;

596 a| 1;

998 a| 656606;

999 a| HF5415.125 .C47 1997w| LCc| 1i| 30372010342563d| 5/6/2009e| 8/24/2004f| 3/27/2009g| 1l| JGESm| JOYNERn| 4q| 2r| Ys| Yt| JGESBKu| 10/1/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Brandmaps : the competitive marketing strategy game / Randall G. Chapman.

Author/creator	Chapman, Randall G.
Format	Book
Edition	4th ed.
Publication Info	Upper Saddle River, N.J. : Prentice Hall, ©1997.
Description	xv, 196 pages ; 28 cm
Electronic Location	Table of contents
Subjects	Marketing--Computer simulation. Product management--Computer simulation. Marketing--Computer programs. Product management--Computer programs.

Variant title	Competitive marketing strategy game
General note	Includes index.
LCCN	96027803
ISBN	0135974518 (pbk.)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.125 .C47 1997	✔ Available	Place Hold

Brandmaps : the competitive marketing strategy game / Randall G. Chapman.

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