Research methods in tourism, hospitality & events management / Paul Brunt, Susan Horner & Natalie Semley.

Author/creator Brunt, Paul
Other author Horner, Susan, 1956-
Other author Semley, Natalie.
Format Electronic
Publication InfoLondon ; Thousand Oaks, California : Sage Publications, 2017.
Descriptionxv, 344 pages : illustrations ; 24 cm.
Supplemental ContentFull text available from SAGE Research Methods Core
Subjects
Tourism--Research. --Methodology.
Hospitality industry--Research.
Special events--Management. --Research.

Variant title Research methods in tourism, hospitality and events management
Contents What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.
Summary This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Issued in other formebook version : 9781526422262
Genre/formElectronic books.
LCCN 2017931613
ISBN1473919142
ISBN9781473919143
ISBN9781473919150
ISBN1473919150