Business analytics and cyber security management in organizations / Rajagopal EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico & Boston University, USA, Ramesh Behl, International Management Institute, BHubaneswar, India[editors].
| Other author | Rajagopal, 1957- |
| Other author | Behl, Ramesh. |
| Format | Electronic |
| Publication Info | Hershey : Business Science Reference, [2017] |
| Description | xxi, 345 pages : illustrations ; 29 cm. |
| Supplemental Content | Full text available from InfoSci-Books |
| Subjects |
| Series | Advances in business information systems and analytic |
| Contents | Preface -- Business analytics and cyber security management -- Competing on performance on the global marketplace : applying business analytics as a robust decision tool / Rajagopal -- Cyber security and business growth / Akanksha Sharma and Prashant Tandekar -- Perception and intention of youth's towards online shopping : an empirical assessment / Ajitabh Das -- A readiness index for marketing analytics : a resource-based view conceptualization for the implementation stage / Pavel Reyes Mercado -- Globalization and international trade -- Globalization, innovation and marketing philosophy : a critical assessment of role of technology in defining new dimensions / Sandeep Kumar Mohanty -- Services trade in emerging market economies / Raju Mandal and Hiranya K Nath -- Consumer impetuosity in M-commerce : designing cognitive scale to measure the shopping behavior / Natasha Patricia Bojorges Moctezuma -- External trade development in Germany : a case of the German automotive industry / Alexander Schülke, Pierre Haddad, Saerom Jang, and Melissa Renneckendorf -- Financial management -- Assessing the determinants of adoption of M-banking by students : a study using an extended TAM model / Gazal Punyani and Sourabh Sharma -- Conditional value-at-risk based portfolio optimization : an ant colony optimization approach / Jhuma Ray, Siddhartha Bhattacharyya, and Sandip Dey -- Customer perception & behavioral intention to use biometric enabled e-banking services in India / Siddharth Varma and Ruchika Gupta -- Interplay of technology and customer value dynamics in banking industry : analytical construct for measuring growth and performance / Rajagopal and Ananya Rajagopal -- Corporate performance, marketing, and socio-economic indicators -- Extending the TAM approach to the adoption of mobile CRM by sales executives in pharma sector : an empirical study / Sabyasachi Dey and Sathya Swaroop Debasish -- Corporate social responsibility and corporate governance : analysis across industries in Mexico / Andrée Marie López-Fernández -- Performance of sustainable responsible indices and prediction of future return / Subrata Roy -- Building brands in emerging economies: a consumer oriented approach / Sandra Nunez and Raquel Castano -- Training effectiveness : a perspective of engaged vs. disengaged employees / Snigdha Mohapatra -- Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico / Rajagopal -- Organizational culture, consumerism and green economics -- Moderating role of demands: abilities fit in the relationship between work role stressors and employee outcomes / Bindu Chhabra -- A discussion on indian consumers' hedonic and non-hedonic values / Manit Mishra -- Key performance indicators for the organized farm products retailing in India / Rajwinder Singh, Ajit Pal Singh, and Bhimaraya A. Metri -- Incidence of green accounting on competitiveness : empirical evidences from mining and quarrying sector / Ramakrushna Panigrahi -- Moderating role of demographics on attitude towards organic food purchase behavior : a study on Indian consumers / Arpita Khare -- Index. |
| Abstract | "This book compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business and outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references (pages 296-335) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2016028048 |
| ISBN | 9781522509028 (hardcover) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |