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LEADER 01348cam 22003854a 4500

001 ocm41404332;

003 OCoLC;

005 20141212132553.0;

008 990518s2000 caua b 001 0 eng ;

010 a| 99006528 z| 90006528;

020 a| 0761912444 (acid-free paper);

020 a| 0761912452 (pbk. : acid-free paper);

035 a| (Sirsi) o41404332;

035 a| (OCoLC)41404332;

040 a| DLCc| DLCd| C#Pd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .I59 2000;

082 00 a| 659.12| 21;

245 00 a| International advertising :b| realities and myths /c| edited by John Philip Jones.;

300 a| 412 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertising media planning.=| ^A18226;

650 0 a| Comparative advertising.=| ^A650343;

700 1 a| Jones, John Philip.=| ^A167857;

910 a| PromptCat;

980 a| 1999-11-24b| 76d| 3.83e| 63.84f| 65412;

596 a| 1;

998 a| 658975;

999 a| HF5823 .I59 2000w| LCc| 1i| 30372010621453d| 5/6/2009e| 6/9/2000f| 1/30/2009g| 1l| JGESm| JOYNERn| 1p| $63.84r| Ys| Yt| JGESBKu| 1/14/2000x| BOOKz| JSTACKSo| .STAFF. 0;

International advertising : realities and myths / edited by John Philip Jones.

Other author	Jones, John Philip.
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©2000.
Description	412 pages : illustrations ; 23 cm
Subjects	Advertising. Advertising media planning. Comparative advertising.

Bibliography note	Includes bibliographical references and index.
LCCN	99006528 90006528
ISBN	0761912444 (acid-free paper)
ISBN	0761912452 (pbk. : acid-free paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .I59 2000	✔ Available	Place Hold

International advertising : realities and myths / edited by John Philip Jones.

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