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008 110513s2011 caua sbe 001 0 eng d;

010 a| 2011019185;

020 a| 9781412973823 (hardback);

020 a| 9781412973823 (hbk. : v. 2);

020 a| 9781412973823 (hbk. : v. 3);

020 a| 9781412973823 (hbk. : v. 4);

035 a| (WaSeSS)ssj0000489514;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| GV713b| .E53 2011;

082 00 a| 796.06/92| 23;

084 a| BUS0410002| bisacsh;

245 00 a| Encyclopedia of sports management and marketingh| [electronic resource] /c| general editors, Linda E. Swayne, Mark Dodds.;

260 a| Thousand Oaks, Calif. :b| Sage Publications, Inc,;

300 a| 4 v . (xxxvi, 1858 p.) :b| ill. (some col.) ;c| 29 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| v. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.;

506 a| Available only to authorized users.;

520 a| "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Sports administrationv| Encyclopedias.=| ^A373644;

650 0 a| Sportsx| Marketingv| Encyclopedias.=| ^A1019302;

650 7 a| BUSINESS & ECONOMICS / Management2| bisacsh.;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Swayne, Linda E.=| ^A930899;

700 1 a| Dodds, Mark.=| ^A1126535;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=996799;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6591532;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6591532-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/17/2025x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6591532-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/17/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6591532-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/17/2025x| EBOOKz| JERESOURCE;

Encyclopedia of sports management and marketing / general editors, Linda E. Swayne, Mark Dodds.

Other author	Swayne, Linda E.
Other author	Dodds, Mark.
Format	Electronic
Publication Info	Thousand Oaks, Calif. : Sage Publications, Inc,
Description	4 v . (xxxvi, 1858 p.) : ill. (some col.) ; 29 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Sports administration--Encyclopedias. Sports--Marketing. --Encyclopedias.

Contents	v. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
Abstract	"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011019185
ISBN	9781412973823 (hardback)
ISBN	9781412973823 (hbk. : v. 2)
ISBN	9781412973823 (hbk. : v. 3)
ISBN	9781412973823 (hbk. : v. 4)

Encyclopedia of sports management and marketing / general editors, Linda E. Swayne, Mark Dodds.

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