Tactical inclusion difference and vulnerability in U.S. military advertising / Jeremiah Favara.
| Author/creator | Favara, Jeremiah, 1982- |
| Format | Electronic |
| Publication Info | Urbana : University of Illinois Press, 2024. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Portion of title | Difference and vulnerability in U.S. military advertising |
| Series | Feminist media studies |
| Contents | We'll hire you -- America at its best -- The military type -- Make the world a better place -- Walls always fall -- Conclusion : beyond tactical inclusion. |
| Abstract | "The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising's role in building the all-volunteer military"-- Provided by publisher. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| Issued in other form | Print version: Favara, Jeremiah, 1982- Tactical inclusion Urbana : University of Illinois Press, [2024] 9780252045721 |
| Genre/form | Electronic books. |
| LCCN | 2023034973 |
| ISBN | 9780252056581 (ebook) |
| ISBN | (cloth) |
| ISBN | (paperback) |