Why Marketing to Women Doesn?t Work Using Market Segmentation to Understand Consumer Needs / Darroch, Jenny.
| Author/creator | Darroch, Jenny |
| Other author | SpringerLink (Online service) |
| Format | Electronic |
| Publication Info | [S.l.] : Palgrave Macmillan UK, |
| Supplemental Content | Full text available from Springer Books |
| General note | Title from content provider. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |