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010 a| 2019049358;

020 a| 9780367408893q| (hbk);

020 z| 9780367810276q| (ebk);

035 a| (WaSeSS)ssj0002252905;

040 a| DLCb| engc| DLCd| WaSeSS;

042 a| pcc;

043 a| a-ii---;

049 a| EREEa| NEHH;

050 00 a| HC440.C6b| K38 2019;

082 00 a| 658.8/342083509542| 23;

100 1 a| Kaur, Harleenc| (Professor of management)?| UNAUTHORIZED;

245 10 a| Adolescents, family and consumer behaviourh| [electronic resource] :b| a behavioural study of adolescents in Indian urban families /c| Dr Harleen Kaur and Dr Chandan Deep Singh.;

260 a| New York, NY :b| Routledge,c| 2019;

263 a| 2001;

300 a| pages cm.;

490 0 a| Routledge focus on business & management;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buying decision making is directed in a way that they must act as customers in the society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision-making should be investigated. In comparison to Western society, Indian is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision-making. Adolescents' Role in Buying and Decision Making studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Young consumersz| India.=| ^A652625;

650 0 a| Teenage consumersz| India.=| ^A411031;

650 0 a| Familiesx| Decision makingz| India.=| ^A456;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Singh, Chandan Deep.?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780367810276;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6655169;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6655169-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/18/2025x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6655169-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/18/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6655169-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/18/2025x| EBOOKz| JERESOURCE;

Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families / Dr Harleen Kaur and Dr Chandan Deep Singh.

Author/creator	Kaur, Harleen
Other author	Singh, Chandan Deep.
Format	Electronic
Publication Info	New York, NY : Routledge, 2019
Description	pages cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Young consumers--India. Teenage consumers--India. Families--Decision making. --India.

Series	Routledge focus on business & management
Abstract	"Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buying decision making is directed in a way that they must act as customers in the society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision-making should be investigated. In comparison to Western society, Indian is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision-making. Adolescents' Role in Buying and Decision Making studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2019049358
ISBN	9780367408893 (hbk)
ISBN	(ebk)

Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families / Dr Harleen Kaur and Dr Chandan Deep Singh.

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