Africa's soft power philosophies, political values, foreign policies and cultural exports / Oluwaseun Tella.

Author/creator Tella, Oluwaseun
Format Electronic
Publication InfoAbingdon, Oxon ; New York, NY : Routledge, 2021.
Descriptionpages cm
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects

SeriesGlobal Africa ; 21
Global Africa ; 21. ^A1360142
Contents One Introduction: Soft Power in Africa -- De-Americanising and Africanising Soft Power -- Nigeria: Naija Swagger -- South Africa: Mzansi Symbolism -- Egypt: The Resilient Pharaoh -- Kenya: Harambee Attraction -- Conclusion - Africa as a Model.
Abstract "This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa's progressive constitution and expanding multinational corporations, to Nigeria's Nollywood film industry, Kenya's fashion, sport diplomacy, and tourism industries, and finally Egypt's reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria's Omolu©Œ℗£wa©Œʻ́bi©Œ℗£, South Africa's Ubuntu, Kenya's Harambee, and Egypt's pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2020057540
ISBN9781032008356 (hardback)
ISBN(ebook)

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