Bridging disciplinary perspectives of country image, reputation, brand, and identity / edited by Diana Ingenhoff, Candace White, Alexander Buhmann, and Spiro Kiousis.
| Format | Electronic |
| Publication Info | New York : Routledge, Taylor & Francis Group, 2019. |
| Description | xiii, 309 pages : illustrations ; 23 cm |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Other author/creator | Ingenhoff, Diana, 1971- |
| Other author/creator | White, Candace, 1953- |
| Other author/creator | Buhmann, Alexander. |
| Other author/creator | Kiousis, Spiro. |
| Contents | Charting the landscape in research on country image, reputation, brand, and identity: a trans-disciplinary overview / Alexander Buhmann, Diana Ingenhoff, Candace White, Spiro Kiousis -- Country, product-country, country-of-origin, or place image? perspectives on a perplexing theme: place-product associations and their effects / Nicolas Papadopoulos -- The role of country images in international marketing: country by origin effects / Erik B. Nes -- Nation branding, product country images, and country rankings / Newburry, William and Song, Mohan -- Evaluation of nation brand indexes / Henrik Merkelsen & Rasmus Kj©Œrgaard Rasmussen -- National identity and collective memory: a social psychological perspective / Pierre Bouchat & Bernard Rim©♭ -- Mediating national anxieties via stereotyping the French "threatening other": analysis of the 2011 Rugby World Cup in New Zealand media coverage / Fabrice Desmarais and Toni Bruce -- National stereotypes in Central Europe: their accuracy, convergence and mirroring / Martina Hreb©Ưckov©Ł and Sylvie Graf -- The global construction of national reputation / Tobias Werron -- World opinion, country identity, and country images: some reflections / Frank Louis Rusciano -- Mediated public diplomacy as a function of government strategic issue management / Tianduo Zhang and Guy J. Golan -- Country image in public diplomacy: from messages to relationships / Di Wu and Jian Wang -- Media influence on the public's perceptions of countries: agenda setting and international news / Wayne Wanta -- Talking at audiences: networking and networks in country images / Efe Sevin -- Analyzing value drivers and effects of 4d-country images on stakeholders' behavior across three different cultures / Diana Ingenhoff, Tianduo Zhang, Alexander Buhmann, Candace White, Spiro Kiousis -- Epilogue: bridging disciplinary perspectives about country image, reputation, brand and identity / Candace White, Spiro Kiousis, Alexander Buhmann, Diana Ingenhoff. |
| Abstract | "Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2018030352 |
| ISBN | 9781138281349 (hardback) |
| ISBN | 9781138281356 (paperback) |
| ISBN | (ebk) |
| ISBN | ebook |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |