Business intelligence and analytics in small and medium enterprises / edited by Pedro Novo Melo and Carolina Machado.
| Other author | Melo, Pedro, 1981- |
| Other author | Machado, Carolina, 1965- |
| Format | Electronic |
| Publication Info | Boca Raton, FL : CRC Press/Taylor & Francis Group, 2020. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Manufacturing design and technology series |
| Contents | Process mining : Prerequisites and their applicability for SMEs / Alexander Zeisler, Christopher Bernhard and Julian M. M©ơller -- Using customer analytics to succeed : The case of Mexican SMEs / Laura Zapata-Cant©ð, Teresa Trevi©ło and Flor Morton -- Data management software solutions for business sustainability : An Overview / Tutunea Mihaela-Filofteia. |
| Abstract | "Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Business intelligence and analytics in small and medium enterprises Boca Raton, FL : CRC Press/Taylor & Francis Group, 2020. 9780367173883 |
| Genre/form | Electronic books. |
| LCCN | 2019034899 |
| ISBN | 9780429056482 (ebook) |
| ISBN | (hardback ; acid-free paper) |