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010 a| 2021029298;

020 a| 9781032012575q| (hardback);

020 a| 9781032012599q| (paperback);

020 z| 9781003177913q| (ebook);

035 a| (WaSeSS)ssj0002525054;

040 a| DLCb| engc| DLCd| WaSeSS;

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049 a| EREEa| NEHH;

050 00 a| HD59b| .D2563 2022;

082 00 a| 659.20232| 23;

100 1 a| Darnell, Roger.?| UNAUTHORIZED;

245 14 a| The communications consultant's master planh| [electronic resource] :b| leveraging public relations expertise for client and personal success /c| Roger Darnell.;

260 a| New York, NY :b| Routledge,c| 2022.;

263 a| 2111;

300 a| pages cm;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distils the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional Advanced PR practices including investor relations and strategic planning Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, and students and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant's Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Public relations consultants.=| ^A223430;

650 0 a| Public relations.=| ^A964453;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781003177913;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6660599-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/18/2025x| EBOOKz| JERESOURCE;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6660599-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/18/2025x| EBOOKz| JERESOURCE;

The communications consultant's master plan leveraging public relations expertise for client and personal success / Roger Darnell.

Author/creator	Darnell, Roger
Format	Electronic
Publication Info	New York, NY : Routledge, 2022.
Description	pages cm
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Public relations consultants. Public relations.

Abstract	"This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distils the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional Advanced PR practices including investor relations and strategic planning Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, and students and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant's Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2021029298
ISBN	9781032012575 (hardback)
ISBN	9781032012599 (paperback)
ISBN	(ebook)

The communications consultant's master plan leveraging public relations expertise for client and personal success / Roger Darnell.

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