Corporate social responsibility, public relations & community development emerging perspectives from Southeast Asia / Marianne D. Sison and Zeny Sarabia-Panol.

Author/creator Sison, Marianne D.
Other author Panol, Zeny Sarabia-
Format Electronic
Publication InfoNew York : Routledge, 2019.
Description1 online resource.
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects

Variant title Corporate social responsibility, public relations and community development
SeriesRoutledge new directions in public relations and communication research
Contents Introduction : exploring the connections -- Beyond nation building: CSR and sustainability in Indonesia -- CSR/PR discourse as advocacy and aspirational talk in Malaysia -- CSR as social development in postcolonial Philippines -- Singapore's strategic social enterprise and inclusive communication -- Sustainable community development and risk mitigation in Thailand -- Blurring CSR/PR boundaries : transactional approaches in Vietnam -- Conclusion : connecting the narratives.
Abstract "Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries--Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-- the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher; resource not viewed.
Issued in other formPrint version: Sison, Marianne D., author. Corporate social responsibility, public relations & community development New York : Routledge, 2019 9781138838123
Genre/formElectronic books.
LCCN 2018025326
ISBN9781315734668 (Ebook)