Data analytics for business lessons for sales, marketing, and strategy / Ira J. Haimowitz.
| Author/creator | Haimowitz, Ira J. |
| Format | Electronic |
| Publication Info | New York, NY : Routledge, Taylor & Francis Group, 2023. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Abstract | "Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications. The foundation of this text is the author's 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and data-driven artificial intelligence. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Haimowitz, Ira J. Data analytics for business New York, NY : Routledge, Taylor & Francis Group, 2023 9780367281502 |
| Genre/form | Electronic books. |
| LCCN | 2022025228 |
| ISBN | 9780429300363 (ebk) |
| ISBN | (hbk) |
| ISBN | (pbk) |